One who first looks at the “Hungry Jacks” logo might get confused because it awfully looks identical to the “Burger King” logo in the States. That’s because “Hungry Jacks” is part of the “Burger King” Franchise. It has been operating in Australia as “Hungry Jacks” since its first Perth store opened in April 1971. It rapidly took over since that date. Within 10 years, there was 26 stores in 3 states. They even took over the near-dead “Wendy’s” Hamburger chain stores in Victoria when they purchased them in 1986. So why not just call it “Burger King”? When Burger King expanded into Australia it found that “Burger King” as a name was already trademarked by a takeaway food shop in Adelaide. Therefore, the Burger King franchisee Jack Cowin, had to operate Burger King under a different name. Cowin selected “Hungry Jack” after one of Pillsbury’s US pancake mixture products. By 1990, “Competitive Foods” was permitted to franchise Hungry Jack’s as independent businesses. It was around this time that Burger King was trying to expand in Australia and wanted all stores under their “Burger King” logo. But because the “Hungry Jack” trademark had 30 years of heritage, it made more sense to keep it as a separate brand. It is also known as “HJ’s”, “Hungry’s”, or “Hungie’s” and stands as an exclusive Australian master fast food franchisee of Burger King wholly owned subsidiary of Competitive Foods Australia, privately held under Jack Cowin. In 1991 Burger King took Hungry Jack’s Pty Limited to court as it wasn’t meeting up to terms with its franchise agreement in opening a certain number of stores each year as promised. After the Australian trademark on the Burger King name lapsed in 1996, Burger King made a claim that Hungry Jacks violated its conditions for renewal and wanted to terminate the agreement and thereby in partnership with Royal Dutch Shell’s Australian division began opening its own stores in 1997. Jack fought back in 2001 claiming Burger King violated the conditions of the master francising agreement and the Supreme Court of New South Wales agreed with Cowin, awarding him with 46.9 million Australian dollars. This led to Burger King terminating its operations in the country and in July 2002 transferred its assets to its New Zealand franchise group – Trans Pacific Foods. They agreed in 2003 to re-name these locations to “Hungry Jack’s”. Today there are over 300 Hungry Jack stores throughout all states of Australia and is known as a well-established Australian brand. Most of the new stores have a 1950’s theme, with music played from this era occasionally through a 1950’s style jukebox with associated contemporary pictures and memorabilia as part of the decor. Many of the larger sit-down style restaurants have their seats and tables laid out in a 1950’s diner style. The only Burger King trademarks sold at Hungry Jack’s are the “Whopper” and the “TenderCrisp” sandwiches, all others go by generic names such as “hamburger”, “veggie burger”, or “grilled chicken burger”.
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