Yorkie Bar

Yorkie Bar

An interesting find while browsing through the candy section of the local ‘convenience’ store … i discovered the ‘Yorkie Bar’. This one was branded ‘Not for girls’. So I had to investigate. The Yorkie Bar is put out by Nestlé and is available throughout at least England (I’ve never seen it in Ireland or the United States). This particular chocolate bar was originally branded by Rowntree’s of York which lends the name. This bar was originally developed for inclusion in British military ration packs brandishing the alternative slogan “It’s not for civvies!”. Eric Nicoli in 1976 used cheap cocoa from Rowantree’s favorable futures market to launch Yorkie, producing the bar in York and Norwich. Just as Cadbury’s Dairy Milk Bar was aimed at men, so too did Nestle have to produce a chunkier alternative. This is where the slogan “It’s Not For Girls” came from – which of course caused controversy even today as being sexist and distasteful. To address this, they made a special edition wrapped in pink that was for girls that hit the shelves in 2006. There are variants available from ‘raisin and biscuit’ or ‘honeycomb’ flavors as well as an ice cream produced. The original bar was composed of six chunks of chocolate with each chunk featuring one letter from the Yorkie name – but this has since been reduced to five with ‘Yorkie’ written in full on each piece.

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