Tag Archives: Burger King

Burger King

Burger King
~ Worldwide ~

Good tasting food but horrible greasy gut bombs that will takes years off your life. Such would be the image that documentaries like “Super Size Me” would dictate. It is fast food that is meant as a treat, not for substance. Burger King is a competitive hamburger fast food restaurant that is almost as popular as McDonalds. They do have substantially better quality food than McDonalds. It is today a global fast food chain that has its headquarters in Miami-Dade County of Florida. It was founded as “Insta-Burger King” in 1953 in Jacksonville, Florida by David Edgerton and James McLamore who bought the company and renamed it “Burger King”. They saw financial difficulties in the 1960’s as “Insta Burger King” but by the 70’s saw a Golden Age in advertising where they found success. By the 80’s they lost focus and started to lose business. They improved again in 2003. Through its history has changed hands of ownership four times by 2018. It merged with the Canadian donut chain “Tim Hortons” in late 2010 and later became Restaurant Brands International (another Canadian Company).

They expanded from basic burgers to offering a variety of burgers, chicken burgers, french fries, sodas, chicken fries, milkshakes, and their signature “Whopper” that competes with McDonald’s “Big Mac”. From 2002-2010 they targeted young 18-34 males with larger product sizes with unhealthy trans fats and fats. By 2016 it had over 16,000 stores in over 100 countries of which half are located in the United States. The knock off in Australia, Hungry Jacks utilized the theme, look, and operations of Burger King.

Rated: 2 of 5 stars. ~ Review by Leaf McGowan, Technogypsie Productions ~

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Hungry Jacks

Hungry Jack’s
* Australia * www.hungryjacks.com.au *

One who first looks at the “Hungry Jacks” logo might get confused because it awfully looks identical to the “Burger King” logo in the States. That’s because “Hungry Jacks” is part of the “Burger King” Franchise. It has been operating in Australia as “Hungry Jacks” since its first Perth store opened in April 1971. It rapidly took over since that date. Within 10 years, there was 26 stores in 3 states. They even took over the near-dead “Wendy’s” Hamburger chain stores in Victoria when they purchased them in 1986. So why not just call it “Burger King”? When Burger King expanded into Australia it found that “Burger King” as a name was already trademarked by a takeaway food shop in Adelaide. Therefore, the Burger King franchisee Jack Cowin, had to operate Burger King under a different name. Cowin selected “Hungry Jack” after one of Pillsbury’s US pancake mixture products. By 1990, “Competitive Foods” was permitted to franchise Hungry Jack’s as independent businesses. It was around this time that Burger King was trying to expand in Australia and wanted all stores under their “Burger King” logo. But because the “Hungry Jack” trademark had 30 years of heritage, it made more sense to keep it as a separate brand. It is also known as “HJ’s”, “Hungry’s”, or “Hungie’s” and stands as an exclusive Australian master fast food franchisee of Burger King wholly owned subsidiary of Competitive Foods Australia, privately held under Jack Cowin. In 1991 Burger King took Hungry Jack’s Pty Limited to court as it wasn’t meeting up to terms with its franchise agreement in opening a certain number of stores each year as promised. After the Australian trademark on the Burger King name lapsed in 1996, Burger King made a claim that Hungry Jacks violated its conditions for renewal and wanted to terminate the agreement and thereby in partnership with Royal Dutch Shell’s Australian division began opening its own stores in 1997. Jack fought back in 2001 claiming Burger King violated the conditions of the master francising agreement and the Supreme Court of New South Wales agreed with Cowin, awarding him with 46.9 million Australian dollars. This led to Burger King terminating its operations in the country and in July 2002 transferred its assets to its New Zealand franchise group – Trans Pacific Foods. They agreed in 2003 to re-name these locations to “Hungry Jack’s”. Today there are over 300 Hungry Jack stores throughout all states of Australia and is known as a well-established Australian brand. Most of the new stores have a 1950’s theme, with music played from this era occasionally through a 1950’s style jukebox with associated contemporary pictures and memorabilia as part of the decor. Many of the larger sit-down style restaurants have their seats and tables laid out in a 1950’s diner style. The only Burger King trademarks sold at Hungry Jack’s are the “Whopper” and the “TenderCrisp” sandwiches, all others go by generic names such as “hamburger”, “veggie burger”, or “grilled chicken burger”.

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